Atlas Copco takes good care of its employees. To encourage an active and healthy lifestyle they commissioned Creon to design and produce a collection of trend conscious Atlas Copco branded sports gear and accessories.
The Performance collection was created in cooperation with Atlas Copco communications representatives and turned out to be a great success on every level. It was promoted in management magazines and employees were encouraged to join the various fitness initiatives around the world.
Empowering the brand
Branded items make a difference and employees who feel that their employer cares about their well being spread the word and that empowers the brand.